ABOUT US

We're an analytics consulting practice based in Belmont, MA.  We support our clients by providing them with innovative solutions, strategic advice, predictive modeling, test and learn measurements, analytics competency benchmarking and assessment and organizational realignment.​

Nathaniel Lin is a recognized leader in marketing and business analytics across various industries worldwide.

Nathaniel is currently the Founder and President of Analytics Consult, LLC. He leverages his rich and unique expertise in business analytics to help companies optimize their customer, marketing, and sales strategies. Together with his team, Nathaniel serves as a trusted strategic advisor to senior management teams.

Before starting Analytics Consult, Nathaniel had over 20 years of experience in senior leadership roles such as:
• Head, IBM Asia Pacific & Worldwide Analytics Center of Excellence
• VP of Customer Analysis at Fidelity Investments
• President, Aspen Marketing Analytics (now part of Epsilon)
• Director, Analytics at WPP Ogilvy & Mather
• Founder, Analytics Executives Network on LinkedIn

While at IBM, his team won the 2004 DMA/NCDM Gold Award in B2B Marketing Analytics.

In addition, Nathaniel has partnered with Harvard Business School Professor Tom Davenport to benchmark analytics competencies across industries. He also demonstrates his passion in cultivating future analytics talents by teaching Strategic CRM and Advanced Business Analytics for MBA students at the Georgia Tech College of Management and Boston College Carroll School of Management.

Nathaniel holds a PhD in Engineering from Birmingham University (UK) and an MBA from MIT Sloan School of Management. When he finds time, Nathaniel loves to downhill ski and sings with Mocha and Chip, his two adorable Shitzu’s.